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The Cannonball Mindset


Dec 18, 2018

I have twin 14-year-old daughters. One of them came home recently and said, “Hey dad, I want a Lovesac.”

So, like any good dad, I hunted down the guy who put this idea into her head. (I was very confused on what was going on. I didn’t realize she just wanted furniture.)

Turns out the inventor’s name is Shawn Nelson, founder and CEO of LoveSac, the company you may know of because of their giant bags filled with foam (they aren’t beanbags, but they look like beanbags).

Out of every founder, mover, and shaker I’ve had on Cannonball Mindset, only one has given me goosebumps with his life mission and vision.

It’s time to meet Shawn Nelson.